Hi, I’m Caroline—a Graphic Designer with 5+ years of experience in brand design and marketing. I combine creative design with strategic marketing insight to craft cohesive visuals that elevate brand identity and drive meaningful results—aligning seamlessly with campaign objectives, audience behavior, and brand strategy.

📍At Aderant, I partner with marketing, events, and demand generation teams to design high-impact sales collateral, campaigns, and event materials. By analyzing LinkedIn performance data, I optimized our digital ads—boosting click-through rates by 20% and deepening audience connection.

🎨 Beyond design execution, I bring strong project management and leadership skills. At MessageGears, I optimized workflows using monday.com and SOPs, which reduced turnaround times by 30% and improved team efficiency. At Rooms To Go, I played a key role in elevating the Outlet brand by developing more modern and engaging print and digital designs that supported both sales growth and brand recognition.

🌟 I’m currently seeking a new opportunity to bring my creative vision and strategic mindset to a purpose-driven team. If you're looking for a designer who can turn ideas into impact—let’s connect!

👉 See My Work in Action | 📫 caroline.iverson@gmail.com